Category Archives: Ideation / Analogs

Machine Gun America

[   Kissimmee (Orlando), Florida  USA  ] A special-purpose venue that provides gun enthusiasts with the opportunity to fire machine guns from all over the…

Virgin Airlines Opens Spa at JFK Airport

[  New York, USA  ] Always interesting to see product augmentation, in this case perhaps call it experiential augmentation.  Leave it to Virgin and Richard…

Casey’s Cupcakes

Casey’s Cupcakes operates retail stores and distributes cupcakes for sale at several Bloomingdale’s locations in Southern Califonira.   The retail stores host cupcake decorating parties and…

Sculptural Playground is Good Placemaking

[  Wiesbaden, GERMANY  ] Kid’s playgrounds have gotten pretty stale.   Not so in Wiesbaden, Germany. Designed by Berlin-based ANNABAU Architektur und Landschaft, this kid’s sculptural…

About Ideation

Ideation is a method – a process – for exploring ideas and concepts, for the purpose of exploring existing ideas, identifying widened or deeper views…