StoneCreek Partners was retained to a create a concept for a regional gathering place at Guangyang, one of the exurban new towns under development outside of Beijing. Guangyang is situated in close proximity to the site of the new Beijing International Airport in planning south of Beijing.
An overall strategic marketing approach and big idea was the organizing foundation for the concept, that included retail formats, hotels, a resort with indoor water park, attractions and themed entertainment, and other destination activities.
Location: Guangyang, China
Most descriptions of StoneCreek Partners experience and/or work product are limited by client or partner non-disclosure agreements. We include our partners’ experience while with predecessor organizations.
China Fortune Land Development Co. Ltd.
Retail, SCP Advisory