Design, permitting and development of first themed entertainment facility by a U.S. entertainment studio in China. Conceived and placed in Beijing within a one-year period following business plan preparation. The unusually fast-paced, fast-tracked project was conceived by Universal Studios’s then parent company, Seagram (Canada), as a market entry vehicle among and representing the parent company’s various products.
One organizing principal, among several, was Woody Woodpecker as the faciilty’s ambassador to Chinese consumers. The popular Walter Lantz character was one of two walk-around characters at Universal Studios Experience Beijing, working alongside Fievel Mouskewitz, Steven Spielberg’s popular character from “An American Tail.”
Henderson Centre Beijing is a mixed-use facility situated at the heart of Beijing’s central core. The center includes office, hotel, serviced apartments, and a retail mall, among other facilities.
Los Angeles Times article
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Universal Studios Recreation Group in joint venture with Henderson Land Development (Hong Kong)