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Universal Studios Experience Beijing

Design, permitting and development of first themed entertainment facility by a U.S. entertainment studio in China. Conceived and placed in Beijing within a one-year period following business plan preparation. The unusually fast-paced, fast-tracked project was conceived by Universal Studios’s then parent company, Seagram (Canada), as a market entry vehicle among and representing the parent company’s various products.

 

One organizing principal, among several, was Woody Woodpecker as the faciilty’s ambassador to Chinese consumers.   The popular Walter Lantz character was one of two walk-around characters at Universal Studios Experience Beijing, working alongside Fievel Mouskewitz, Steven Spielberg’s popular character from “An American Tail.”

 

Henderson Centre Beijing is a mixed-use facility situated at the heart of Beijing’s central core.  The center includes office, hotel, serviced apartments, and a retail mall, among other facilities.

 

Los Angeles Times article

 

Most descriptions of StoneCreek Partners experience and/or work product are limited by client or partner non-disclosure agreements. We include our partners’ experience while with predecessor organizations.

Client

Universal Studios Recreation Group in joint venture with Henderson Land Development (Hong Kong)

Category

SCP Development

Tags
attractions, beijing, china, development, owner representation, pacific rim